Thursday, November 5, 2009
Sex Q & A: Noel Biderman, president of Ashley Madison
Posted by Mustang Sally, Mayor of Bang Town on Thu, Nov 5, 2009 at 6:45 AM
"Life is short, have an affair" — that's the tag line of the Ashley Madison Agency.
For those who don't know, Ashley Madison is a dating Web site for married people (or otherwise attached folks) interested in having a fling. Granted, anyone logging on to Ashley Madison has probably been thinking about having an affair for awhile. With 4.8 million members, Ashley Madison is obviously filling a need.
Noel Biderman, founder of the site, recently spoke with Creative Loafing about the popular, and obviously controversial, Internet destination.
Creative Loafing: What is the difference between your Web site and a typical dating Web site?
Noel Biderman: I built Ashley Madison because I came across some research that 30 percent of people that go on Web sites that are for single people are attached. I said "Wow, would these people just prefer a place where they can just say, 'Hey I'm attached and this is all that I'm looking for?'" So that's how Ashley Madison was born. And 4.8 million members later, I guess I was right.
You've taken some flack for the site.
That's an understatement.
What do you say to critics who say you're encouraging bad behavior?
That's not fair. We don't know what the justification for an affair is — we just perceive it as someone is doing something wrong. But we don't know what's going on in their lives, and for the most part, adults decide what they want to do. A lot of times these people don't want to leave, they have extenuating circumstances. They have extended family, financial issues and so they can't just leave.
People who come to your Web site know what they sign up for, right? They aren't looking for a serious relationship.
There are people here self-publishing, this is what I want and this is why I'm here. There are people that are in sexless relationships, and they're not happy any more and they are there for that purpose only. They're not here looking to trade up. There are some people there who are looking for cyber relationships. But the vast majority of people there are looking for intimacy.
Have you been threatened with a lawsuit by the spouse of any of your members? North Carolina has alienation of affection laws on the books.
I don't know that I know exactly how that law reads. People have to understand what the law really is and sometimes there are archaic laws on the books. Is it the same thing if someone watches pornography and they're not with their partner? Can they sue then? We decided a long time ago to stop making people wear a scarlet letter. You're not going to tether people together when their interests diverge.
Here's a peek at a banned Ashley Madison TV commercial:
Comments (48)
Showing 1-48 of 48
NOEL BIDDERMAN IS NOT THE FOUNDER of ashleymadison.com. The founder is Darren Morgenstern. How you can trust someone who claims to be? What else is he not telling you??
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