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Music, beer and more at Brewzfest
Of Montreal, The Whigs headline inaugural event
By Jeff Hahne @jhahne
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ART, ROCK: Of Montreal
God Save the Queen City, TreasureFest, RecessFest, A.W.O.L. ... Charlotte music fans love a day-long music festival. And with plenty of local breweries popping up, it makes sense to combine both passions into one big event.
From that idea, Cameron G. Lee, founder of the entertainment company CLTure, created Brewzfest, with the help of Rockhouse Events and the organizers of A.W.O.L. The event will take place at the N.C. Music Factory's gravel parking lot on Oct. 19 starting at noon, and is to include music, craft beer, artists and more.
"Seeing the success of the craft beer festivals in Charlotte, I saw that people will come out and have a good time to enjoy beer and food and local music," Lee says. "I thought, if we can get bigger bands at a larger venue, what would happen? Especially if we can keep the price low."
For $25, patrons can hear more than a dozen bands, including Of Montreal, The Whigs and Kool A.D. of Das Racist. Lee says when they started to look for headlining acts, Of Montreal's new album (which was released on Oct. 8) and tour in the area made them a perfect fit. From there, the other pieces fell into place based on interest and availability.
The "brew" part of the event comes from participation by Olde Mecklenburg Brewery, NoDa Brewing Company, Heist Brewery, Birdsong Brewing Co., and Triple C. Brewing Company. Local artists will be creating different works during the event, in addition to a graffiti wall, four food trucks, three televisions for college football fans and plenty of tailgating games. Attendees are encouraged to bring lawn chairs.
After spending 10 years as a loan officer, Lee decided he needed to focus on something he enjoys doing, which is why he started CLTure and events like Brewzfest. Lee produced a radio show, the Roundabout, on Plaza Midwood Community Radio and has hosted a music series at World of Beer: He is determined to help showcase local music.
Among the local performers on Saturday's bill are Hrvrd, the New Familiars, Mr. Invisible and Ancient Cities. DJs will perform between sets to keep the music going. "I hope it will become an annual event," Lee says. "I hope we can give local bands more exposure while entertaining a lot of people - it could turn into something special."
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