Last year, pervy Woody Allen sued American Apparel, the retailer known for the racy ads, for using his rabbi image from his film Annie Hall on billboards and other advertisements without his permission.
Yesterday, the trash-talking commenced.
According to the NY Post, in his deposition, Allen (who has in the past been associated with sex scandals, including a secret romance with his girlfriend's adopted daughter) called the hipster clothing company's products "low-end" and their ads "sleazy," "adolescent" and "infantile." He wants $10 million.
American Apparel chief Dov Charney says, no way, Jose. (On a side note, Charney has "repeatedly been sued for sex harassment and once reportedly masturbated in front of a reporter.")
More from the NY Post:
In court papers, Charney's lawyers are demanding that the famously neurotic nebbish cough up records to prove his tarnished reputation hasn't hurt his ability to demand a "premium price" for his endorsement.
"We believe that Mr. Allen's popularity has decreased significantly, especially in light of the scandals he's been associated with," American Apparel lawyer Stuart Slotnick told The Post.
"We believe that he greatly overvalues the worth of his endorsement -- if he can get one."