Sparrow Boutique owner Tracy Luttrell and her associate, Terra Cass (along with associate Rachel Barker) travel all over the country to find unique pieces of jewelry to offer to their customers. With their different tastes and styles, they have created an eclectic collection of handpicked items without that nasty boutique price tag. Even better, with their selection (they never buy in bulk) chances are youll never have an awkward run-in with someone wearing the same necklace as you.
Creative Loafing: What inspired you to create Sparrow Boutique?
(Terra Cass): Our inspiration starting Sparrow stemmed from a concept. We wanted to start a boutique that truly carried unique, one-of-a-kind pieces, but keep the prices low enough that if one of our customers falls in love with it, they can afford to buy. We are very fashion-forward and ahead of the trend. We research and are constantly looking at where the trends are heading. Also, our inspiration comes from our love of fashion. Its fun, constantly changing and is truly a desire of ours. Lastly, we are inspired by pieces that make a statement. Most of our pieces can be worn alone, with no other accessory and make a statement. Accessories truly make an outfit, and they tell everyone who you are.
Where would you like to take Sparrow in the future?
(Tracy Luttrell): Our ultimate goal is to have an actual storefront boutique. We are currently online, but since we only carry one or two of the pieces we buy to keep them one of kind, we cannot keep up with inventory online. Customers can see what we get in by looking online, but they cannot actually buy the pieces there since our inventory goes so quickly. We do red carpet events, charity events, private trunk shows and festivals at this time. We want to brand Sparrow and the products we carry. If someone sees one of our pieces, our definitive goal is for them to know right away that it came from our store.
What is your motto?
(Luttrell): Fashion-forward, unique, beautiful one-of-a-kind pieces at an affordable "one-of-a-kind" price. We want to be known as the boutique that has the million dollar pieces without the "boutique" price tag.
Who is your target audience?
(Rachel Barker): Our target audience is anyone who has an eye for unique accessories and exclusive statement pieces. We have had 9-year-olds to 90-year-olds buy our pieces. Since each and every piece is unique and one-of-a-kind, they catch the eye of all kinds [of people].
What is the focus for your fall line?
(Barker): At the moment we are introducing the latest fall trends to the line. They include everything from exceptionally large cocktail rings, double rings, cuff bracelets, layered bangles, bohemian style, and rocker glam looks. I would consider the theme to be, the bigger the better, chunky, and most certainly statement-evoking pieces that will catch anyones eye. When looking very closely at our new line, one will see quirky owls, animal-inspired prints, rich jewel tones, mixed metallics, and numerous multi-layered styles.
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