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Monday, August 17, 2009
Boomer with Attitude / News Beck's ex-advertisers are piling up
Posted By John Grooms on Mon, Aug 17, 2009 at 3:35 PM
Brace yourself if you’re a fan of a particular news show host with obvious emotional problems who can’t tell truth from fiction, nor remember what he said one minute ago (as in, “Obama has a deep-seated hatred of white people,” followed 75 seconds later by “I’m not saying he doesn’t like white people”). That's right, we're talking about Glenn Beck, who has just lost GMAC Financial Services as an advertiser.
GMAC becomes the 11th advertiser to pull its commercials from the Glenn Beck show; like others who’ve pulled out of the show, GMAC will re-distribute those ad dollars to other FoxNews shows. GMAC joins 10 other advertisers who’ve cut their ties to Glenn Beck, including Men’s Wearhouse, State Farm, Sargento, Lawyers.com, Procter & Gamble, Progressive Insurance, ConAgra, Roche, Sanofi-Aventis, and Radio Shack.
Two quick notes here: Most of the revenue for cable/satellite channels is derived from the subscribers, while advertising revenue, although substantial, isn’t those channels’ No. 1 source of dollars, so none of this is the major blow to Beck some progressive bloggers seem to think it is. Also, this writer fears that if Beck were to be canceled by Fox (which is doubtful), he would no doubt become even more paranoid, if that’s possible, and God knows where that could lead — maybe to an even more unhinged Beck with a Webcast in which he finally comes out of the nutcase closet and wears his tinfoil hat with pride?
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