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Tuesday, January 25, 2011
News / Biz Will the new nutritional labels matter?
Posted By Rhiannon Fionn-Bowman on Tue, Jan 25, 2011 at 12:25 PM
If your food has a nutrition label on the front, instead of the back, will you pay more attention to it? Yeah. This is kind of like commercials on the radio — do you actually hear them?
We've become great about tuning out what we don't want to know, so this latest move by the food industry just comes across as silly.
And guess who'll ultimately pay for this change? Yep. You and me.
Here's more from the Associated Press:
The Grocery Manufacturers Association and the Food Marketing Institute on Monday announced the industry's voluntary new "Nutrition Keys," which will list calories, saturated fat, sodium and sugars per serving. Manufacturers may choose to use only one or two of the figures in small, package-front icons, or all four.The icons replace a program the industry launched and canceled in 2009 that the U.S. Food and Drug Administration said was misleading. It was called "Smart Choices" and included a green check mark on foods that met some nutrition requirements set by the industry.
Most U.S. food makers and sellers are backing "Nutrition Keys," which the industry is launching with a $50 million marketing campaign.
Read the rest of this article, by Lauran Neeraard, here.
Further reading: 150 years of dieting fads and still no quick fix
Rhiannon "Rhi" Bowman is an independent journalist who contributes snarky commentary on Creative Loafing's CLog blog four days a week in addition to writing for several other local media organizations. To learn more, click the links or follow Rhi on Twitter.
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