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Tuesday, September 20, 2011

Patagonia to its customers: Stop buying so much shit

Posted By on Tue, Sep 20, 2011 at 4:43 PM

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This is what I keep saying! Bravo, Patagonia.

From OnEarth magazine:

[Patagonia] last week launched its Common Threads Initiative, which asks potential customers to pledge to cut consumption of the stuff they don’t really need — a message both radical and conservative. Then, after pondering your heart’s desire, Patagonia founder Yvon Chouinard seems to be saying, go ahead and buy our stuff, because it will last a long time and does less environmental (and social) harm in its manufacture than similar products made by other companies.

The initiative also asks customers to fix their Patagonia products before buying new ones (Patagonia repairs goods under warranty and offers free advice for fixing things such as waders, in the field, on the cheap), then reuse or resell unwanted Patagucci through the company’s new partnership with E-Bay. Surely this is the first time a major retailer has actively encouraged its customers to seek used products instead of slapping down cash for new ones.

Read the rest of this article, by Elizabeth Royte, here.

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