Follow us
Pin It

Tuesday, September 20, 2011

Patagonia to its customers: Stop buying so much shit

This is what I keep saying! Bravo, Patagonia.

From OnEarth magazine:

[Patagonia] last week launched its Common Threads Initiative, which asks potential customers to pledge to cut consumption of the stuff they don’t really need — a message both radical and conservative. Then, after pondering your heart’s desire, Patagonia founder Yvon Chouinard seems to be saying, go ahead and buy our stuff, because it will last a long time and does less environmental (and social) harm in its manufacture than similar products made by other companies.

The initiative also asks customers to fix their Patagonia products before buying new ones (Patagonia repairs goods under warranty and offers free advice for fixing things such as waders, in the field, on the cheap), then reuse or resell unwanted Patagucci through the company’s new partnership with E-Bay. Surely this is the first time a major retailer has actively encouraged its customers to seek used products instead of slapping down cash for new ones.

Read the rest of this article, by Elizabeth Royte, here.

Tags: , , , ,

  • Pin It

Comments (3)

Showing 1-3 of 3

Add a comment

Subscribe to this thread:
Showing 1-3 of 3

Add a comment

Creative Loafing encourages a healthy discussion on its website from all sides of the conversation, but we reserve the right to delete any comments that detract from that. Violence, racism and personal attacks that go beyond the pale will not be tolerated.

Readers also liked…

Latest in The CLog

More by Rhiannon Fionn

Search Events

Recent Comments
items in Creative Loafing Charlotte More in Creative Loafing Charlotte pool

© 2017 Womack Newspapers, Inc.
Powered by Foundation