North Carolina has lost its place among the top ten most popular states in the country.
Since 2011 the state's favorability has dropped from 40 percent to 30 percent, its unfavorableness doubling from 11 percent to 23 percent, according to Raleigh-based Public Policy Polling. The current numbers would have ranked it 40th in PPP's national study of state popularity in 2011, as opposed to the top-ten spot it held at the time.
The demographics with the most dramatic shift in opinion are racial and ethnic minorities and women. Per PPP:
In 2011 North Carolina stood out in the south as a state African Americans had a positive opinion of, at a 42/8 favorability rating. Now blacks see it negatively by a 19/30 spread. It's a similar story with Hispanics- they gave the state a positive 50/9 favorability in 2011, now it's a negative one at 20/39. There's also been a steep decline with women. They gave the state a net +32 favorability in 2011 at 40/8, but that's dropped all the way down to +3 at just 25/22.
The reason, per PPP:
We know from repeated polling over the last few months that North Carolinians are very unhappy with what's happened to their state this year. The national polling makes it clear that the rest of the country feels the same way.
See the full results of the poll here.
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