The University of Tennessee knew that 2009-10 might be a rebuilding year for its football team, but the students did have hope.
New head coach Lane Kiffin brought in his legendary father and his decades of NFL experience to be defensive coordinator and he also inherited one of the best defensive players in college football, Eric Berry.
Now defensive players rarely, if ever, win college football's highest honor, the Heisman trophy, but that didn't stop a loyal base of Tennessee and Berry supporters from putting together some music videos and shorts together to promote their man.
From biting Geico and FreeCreditReport.com commercials to having UT basketball player, Renaldo Woolridge a.k.a. Swiperboy, remix Hurricane Chris' "Halle Berry" into "Eric Berry," that includes lots of slow motion cheerleader gyrations, bling and a mascot, Berry has dropped weekly videos online to help his campaign.
It's not a billboard in Times Square like the University of Oregon did for Joey Harrington's campaign years back but it's still pretty cool.
Too bad they're 2-3 this season.
The Loveberry's - "EricBerry4Heisman.com"
Swiperboy - "Eric Berry"
Don't Be A Caveman, Vote Eric Berry
Check out Berry's campaign website: http://ericberry4heisman.com/