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Wednesday, August 20, 2014

WTF Wednesday (8/20/2014): Super Bowl eyes pay to play halftime show

Posted By on Wed, Aug 20, 2014 at 10:48 AM

The Super Bowl is narrowing its search for a halftime act for 2015's giant sports event and Rihanna, Katy Perry and Coldplay are on the top of the list.

Here's the catch: The Wall Street Journal is reporting that acts are being asked to pay to play. The report claims NFL employees have already approached and “asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig.”

It's no surprise that artists aren't exactly welcoming the idea. So we ask, WTF, NFL? Have you ever seen the numbers of the ad revenue for Super Bowls?

The average annual Super Bowl ad revenue is between $213 million to $292 million. And now the NFL wants to make more via the bands that play the halftime show?

If the NFL executives want to make people happy, they'd just hire Weird Al.

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