Wednesday, March 3, 2010

Fashion meets art at photo release party

Posted By on Wed, Mar 3, 2010 at 11:12 AM

A  couple of weeks ago, fashion designer Cigi Guzman of The Flock apparel line held a fabulous event dubbed the Public Photo Shoot Project at Dilworth Neighborhood Grille. Photographer Jasiatic took the mugshots of average folks who wanted to know what it was like to be a model for a day.

"I wanted an interactive way to reach my customers and to collaborate with other artists in the city and other business owners -- to not only market the product but for people to also experience the product and be a part of something," Guzman says. "I want them to be a part of my company, because essentially it is about them. [PPSP] is an extension of me as a business."

Well, tonight those photos will be released at the PPSP's photo release party at Dharma Lounge. Doors open at 7:30 p.m.; stop through to get a chance to meet the models, the designer and the photographer in their collaboration of fashion meeting art.

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