Great points Jonathan. As a craft beer drinker and aficionado, seeing anything owned by AB much less MADE by them called craft really irks me. It's not semantics, it's not a simple mistake, it's ignorance by people that think "beer is beer" and that's all that matters.
All that said, I enjoy a Shock Top now and then, and even though Goose Island doesn't taste as good as it did five years ago, it's still nice to have that option in North Carolina.
But most importantly, North Carolina (and South Carolina for that matter) has WAY too many award-winning, revolutionary craft breweries that should be celebrated instead of AB macrobrews produced 300+ miles away infringing on the "craft" and "local" monikers.