Life in the 1990's was remarkably different for the average Indian. Consumerism had not set in. It was devoid of most of the luxuries of the West. In fact everything "imported" was good, and everything Indian, passé. "Badmaash Company"is an extraordinary story set in the 1990s in middle class Bombay of four ordinary youngsters - Karan, Bulbul, Zing, and Chandu - who came together to start an import business of things longed for by yuppie Indians!