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CIAA Promoter Spotlight: Anthony McPherson 

  • Photo by Jim McGuire

Age: 33

Representing: Maz Entertainment

Position: Co-founder of Maz/owner of ANTique Entertainment

Number of years in the CI party game: 4 years and counting. "Our first party was in 2008. It was phenomenal and solidified our brand in Charlotte. That one party — it was actually at Ruth's Chris [Steak House] — we had to turn people away. After that, when CIAA left, people remembered our name. Since then, we've pretty much always made capacity. Our mentality is, how much money can we throw at an event and still make money, rather than, how many corners can we cut."

Largest number of people at one event: 2,500

Target market: "We cast a broad net and see what fish jump in it. I've seen people at our events that look like they were in college and I've seen people who look like my grandmother. It's a wide range."

Party recommendation: Foreplay on Thursday night at Label. "Everybody knows that, right now, Label is the hottest thing in the world, it seems. The concept is that before you really get into the week, there must be foreplay — you don't just jump right in. But of course, foreplay can be better than the actual act — not to be too salacious. I think that's the one I'm most excited about."

The Parties

For more information, visit

Foreplay. Music by DJ Skillz. $25 and up. Feb. 28, 10 p.m.-2 a.m. Label, 900 NC Music Factory Blvd.

Frenzy. Music by DJ Deron Juan. $35 and up. March 1, 10 p.m.-2 a.m. Founders Hall, 100 N. Tryon St.

SaturDAZED. Music by DJ NGenius and DJ Deron Juan. $15 and up. March 2, 1 p.m.-7 p.m. Oasis Party at The Tent, 516 N. College St.

Finale. Music by DJ Paradime. $40 and up. March 2, 10 p.m.-2 a.m. Founders Hall, 100 N. Tryon St.

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