Friday, April 17, 2009

Labor union utilizes social media to blast BofA

Posted By on Fri, Apr 17, 2009 at 2:00 PM

The group is building support to oust Ken Lewis.

A labor union’s drive to force changes at Bank of America Corp. will soon reach a boiling point. And some are beginning to question the motives behind the group’s barrage of advertisements and petitions.

The Service Employees International Union, an organization with more than 2 million members, and Change To Win Investment Group, a union pension fund that owns BofA shares, are making the BofA effort a top priority for the next two weeks. Union reps will appear on TV news shows and produce YouTube videos, circulate “fact sheets” on the bank, host petitions and protests outside bank offices and offer to make disgruntled BofA employees available to reporters to push their message.

Read the rest of this Charlotte Business Journal article here.

Check out one of the group's YouTube videos here:

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