Warner Bros. has teamed up with Facebook to better promote its upcoming Blu-ray release of Watchmen. As reported on The Hollywood Reporter‘s Web site, “In an industry first, Warner Home Video is set to announce a plan to sync up ‘friend’ networks on Facebook with the interactive community-screening features of Warners’ Blu-ray Disc releases, starting with the release of Watchmen Director’s Cut.
The studio partnership with the social network Web site will use the BD-Live interactive feature on high-def discs, allowing Watchmen purchasers to view the film simultaneously and share comments with their Facebook friends.”
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This article appears in May 12-19, 2009.
