For the month of March, Outback Steakhouse is offering a special limited time Red, White and Bloomin’ menu to help with Operation Homefront. When you order off the menu, you will help to raise the $1 million donation Outback will be giving to Operation Homefront, a nonprofit organization supporting the families of deployed service members following 9/11.
Today I got to take a look (and taste) of the Red, White and Bloomin’ menu. (p.s. I recommend the Baby Back Ribs.)
Also, all active military with ID and veterans will receive a free Bloomin’ Onion appetizer when they order off the Red, White and Bloomin’ menu.
This article appears in Mar 2-8, 2010.
A million dollars IS a lot of money, BUT how much is Outback spending to tell everyone that they are giving a million dollars? Answer: many millions on advertising and promotion. this is a B.S. advertising gimmick. One more example of corporate A-holes exploiting the troops for profit. Shame on Outback!!
You can contribute to Operation Homefront directly at http://www.operationhomefront.net/
I think perhaps bashing a company who has access to the public eye. The company is giving away advertising for Operation Home Front, on their own dime. It is helping to build awareness and benefits the patrons as well as themselves–it is a win-win situation. Not only is it a benefit for them, but the public is learning about the organization. If someone is already going to eat at the Outback and chooses to eat off the menu, the Operation home front wins and the patron. If it drives new traffic to the restaurant, Operation home front AND the restaurant AND the patron win.
And as a matter of curiosity: what does the Outback mother company do for charity that you or I or anyone else doesn’t see?
It is not always necessary to look a gift horse in the mouth.
I say huah for the Outback and for our TROOPS!
Outback steakhouse is junkfood and all chain restaurants and strip malls should go down in flames.