WWD.com is reporting that Beyoncé and Tina Knowles are planning to capitalize on the singer’s alter ego and launch a junior apparel label in her name: Sasha Fierce for Deréon. The clothing line will be ready just in time for the back-to-school shopping season.

The collection, which is inspired by Beyoncé’s stage presence (she is on a world tour through November), includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. Positioned to sit alongside the company’s Deréon junior label, which is similarly priced, the line has so far been picked up by department stores including Macy’s and Dillard’s and specialty stores Jimmy Jazz and Against All Odds.

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This article appears in Jun 30 – Jul 7, 2009.

Kimberly Lawson served as the editor of Creative Loafing from 2013 to 2015.

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1 Comment

  1. That’s what’s up. Get that money Bey!! I heard she’s coming out with a perfume for Sasha Fierce too. I can’t wait to see how this will come out.

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