Retailers are getting quite innovative nowadays. Hey, anything to boost the economy, no?
By offering in-store drinks, a growing number of retailers are trying to get men to shop more like women, who often linger and browse, buy items on impulse, and return time and again to a favorite store. The recession is driving stores to search for anything that gives them even a small edge over rivals. And generally slower traffic gives sales staff more time to offer drinks and talk with shoppers.
Read the full story from WSJ.com.
This article appears in May 26 – Jun 2, 2009.
