A story in the Houston Chronicle reports that men are buying more colorful underwear these days. Is the mindset similar to that of a mullet? Business on the outside, party on the inside?
That’s according to Jockey, the men’s underwear company, which is celebrating the 75th anniversary of the invention of their brief. Though the company isn’t sure why, Paula Barnes, Jockey vice president of men’s merchandising, says more men are buying underwear that’s pink, red or light blue.
I personally wouldn’t buy my man a pink shirt (although some guys look good in it); I certainly can’t imagine buying him pink underwear. But hey, that’s me.
This article appears in May 26 – Jun 2, 2009.
