Retailers are taking a hint from Barack Obama’s successful campaign — they’re utilizing a digital strategy even more this holiday season.
According to a story from The Wall Street Journal, stores like Wal-Mart, Target and online retailers like Buy.com are utilizing text messages, Twitter and mobile applications to reach its customers more than ever before.
Sears has even released a new mobile Web site called Sears2Go, where customers can make credit-card purchases directly from their phones.
Will all of this digital ingenuity help though? Cyber Monday sales did rise 15 percent from last year …
This article appears in Dec 9-16, 2008.
