When President Obama was on his trip to China back in November, he was photographed wearing a Weatherproof jacket. Weatherproof president Freddie Stollmack saw the photograph and decided to utilize it for their ad campaign — without seeking permission from the White House. Ooooohhhh….
The White House said Wednesday that it will ask Weatherproof to remove the billboard because the ad misleads by suggesting it was approved by Obama or the White House, which has a long-standing policy disapproving of the use of Obama’s name and likeness for commercial purposes.The ad has potential to be effective with consumers because the president and first lady both carry considerable fashion credibility, said Dudley Blossom, chairman of the marketing department at fashion-focused Lim College in Manhattan. But it also risks passers-by getting so caught up with the image that they won’t notice the brand name, he said.
Read the rest of the story here.
This article appears in Jan 5-11, 2010.
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