Have you seen the Apple commercials with the two guys the Windows user wearing glasses and an ill-fitting suit, and the Mac user in jeans and a zip-up hoodie? They start talking about the wacky crazy things they can do; the Mac guy can create movies, and the Windows guy can create some rockin spreadsheets. OK, that pretty much sums up the difference between the Apple store and every other computer place. MacBooks, iMacs, iPodsl; software including Shake, Aperture and Tiger; and tons of accessories. You walk in and instantly you feel like you can create anything. For these reasons, a repeat winner.