AAF Charlotte's professional development series is back with a kick-off event featuring Luiz "Guto" Andrade, creative director for global environments at Under Armour.
Join us as Guto shares his perspective on how agencies can bring significant value to companies with internal creative teams. Guto will distill his 20+ years of experience working with corporate creative teams to bring us an insightful presentation focusing on:
- Understanding the differences between culture and strategy
- Applying "internal knowledge" to successful campaigns
- Discussing the value of partnerships vs. consulting relationships
- Reviewing and analyzing relevant case studies