Throughout April, each Mellow Mushroom store will hold a weekly beard competition during trivia night. Between rounds of trivia, contestants can come up front, showcase their beards and let the crowd pick their favorites. At the end of the month, there will be 12 beard finalists entered into the grand championship on April 30th. Entrants in each competition receive a free pint of Rogue’s Beard Beer and a Mellow Mushroom cup. The winner of each qualifier receives a $20 gift certificate. The Grand Champion will win a trophy, $100 gift certificate and a bag of swag.