Pin It
Submit to Reddit

Phillip Higginbotham 

Marketing director for 96.1 The Beat

His name is Phillip Higginbotham, but it'd probably be easier to just call him P-Love. He serves as the marketing director for 96.1 The Beat radio station, and he's also the designated morning show stunt guy.

Driving down Monroe Road a few weeks ago, did you catch a glimpse of a guy in a frog suit lying across the hood of an SUV going through a car wash? Yeah, that was him.

Other famous P-Love stunts include: handing out "life water" garbed only in Speedo shorts and duct taping himself to a telephone pole.

Some people might assume P-Love's nickname is born from his auspicious luck with the ladies; however, it's actually an indirect result of barbeque. When he was in college, he worked as a cook at Bandana's Bar B Que and Grill in Boone and became obsessed with G-Love's special sauce. When he mentioned that on an internship at the media company Clear Channel, the name P-Love was born.

His favorite sandwich contains peanut butter, banana and mayonnaise.

The Levine Children's Hospital has a special place in his heart. He became good friends with one of the patients there and "watched him go from extremely sick to cancer-free." He says that experience put everything in perspective for him. "He's laying there, fighting for life and you're bitching about going to work."

Tags: ,

Speaking of 3.00000

Pin It
Submit to Reddit


Subscribe to this thread:

Add a comment

Creative Loafing encourages a healthy discussion on its website from all sides of the conversation, but we reserve the right to delete any comments that detract from that. Violence, racism and personal attacks that go beyond the pale will not be tolerated.

Search Events

© 2019 Womack Digital, LLC
Powered by Foundation