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Sam Nazarian and Tony Robbins Launch Longevity-Focused Clubs and Hotels: Pioneering the Future of Wellness Tourism
By Alex Womack
November 13, 2024
In a bold and innovative move, Sam Nazarian, the hospitality mogul known for his work with SBE Entertainment, and renowned life strategist Tony Robbins have teamed up to launch a groundbreaking venture focused on wellness, longevity, and luxury. Together, they are creating a new kind of experience with "Longevity Clubs and Hotels" — a concept aimed at revolutionizing hospitality by combining high-end accommodations with wellness programs rooted in science-based approaches to prolonging life and enhancing health.
This initiative comes at a time when wellness tourism is on the rise globally. With an increasing number of people prioritizing health and wellbeing, Nazarian and Robbins are seizing the opportunity to create destinations that cater to guests' desires to extend both the quality and length of their lives. By merging cutting-edge health technology, nutrition, and mindfulness practices within luxurious settings, Longevity Clubs and Hotels aim to become the ultimate destination for wellness enthusiasts and health-conscious travelers alike.
The Vision Behind Longevity Clubs and Hotels
The collaboration leverages Nazarian's expertise in creating transformative hospitality experiences and Robbins' insights into health and personal development. This synergy has produced a concept that goes beyond traditional hotels or wellness spas, elevating both the mental and physical well-being of guests through highly curated experiences.
"Our goal is to redefine wellness in hospitality," Nazarian explained in a recent statement. "We’re creating spaces where people can feel pampered but also where they can actively invest in their health and longevity. This is about creating a lifestyle that extends beyond the stay."
Robbins echoed these sentiments, emphasizing the importance of living with vitality. “Health isn’t just about avoiding illness; it’s about optimizing every aspect of life,” Robbins said. “With these longevity clubs and hotels, we’re providing the resources, environment, and expertise that will empower people to thrive physically, mentally, and emotionally.”
What to Expect at Longevity Clubs and Hotels
Set to be located in key wellness destinations worldwide, Longevity Clubs and Hotels will offer a mix of luxurious accommodations and health-focused amenities that push the boundaries of what is typically found in the wellness tourism industry. Here’s what travelers can expect:
- Advanced Wellness Treatments: From hyperbaric oxygen therapy to cryotherapy, guests will have access to scientifically proven treatments that promote healing, regeneration, and anti-aging. These facilities will be staffed by experts and equipped with the latest technology for personalized wellness treatments.
- Nutritional Excellence: Nutrition plays a crucial role in Robbins' wellness philosophy, and these hotels will feature dining options that focus on nutrient-dense, sustainably sourced food. Expertly crafted menus will not only please the palate but also promote vitality and longevity.
- Mental and Emotional Wellness Programs: Longevity Clubs and Hotels will feature meditation rooms, mindfulness classes, and personalized mental wellness programs designed to reduce stress, promote clarity, and enhance mental resilience.
- Customized Physical Fitness Programs: Fitness isn’t one-size-fits-all, and the facilities at these hotels will offer customized programs that include functional movement, strength training, and cardiovascular conditioning tailored to individual needs.
- Educational Workshops and Personal Coaching: To help guests make lasting changes in their lives, these hotels will offer workshops on topics ranging from nutrition and fitness to personal growth and mindset. In addition, personal coaching sessions with Robbins-trained experts will be available to help guests define and achieve their wellness goals.
The Wellness Tourism Boom
Longevity Clubs and Hotels is entering the market at an opportune time. Wellness tourism is one of the fastest-growing sectors within the global travel industry, with an increasing number of travelers willing to spend more on experiences that enhance their health. According to the Global Wellness Institute, the wellness tourism market was valued at over $800 billion in 2023, with predictions that it will surpass $1 trillion by 2027.
This trend is driven by a shift in consumer priorities, particularly among millennials and Gen Z travelers, who value experiences that improve their quality of life. Rather than merely offering a temporary escape, Longevity Clubs and Hotels aim to create lasting value by empowering guests with the tools they need to prioritize and sustain their wellness.
A Future Beyond Travel: Building a Wellness Community
Nazarian and Robbins envision Longevity Clubs and Hotels as more than just places to visit; they see them as hubs for a growing community of wellness-minded individuals. Plans include a membership model that will allow individuals to access these resources regularly, even when they’re not traveling. This club concept aims to foster a community where members can connect, learn, and grow together.
By creating spaces that allow guests to prioritize their wellness, Nazarian and Robbins are helping shape the future of hospitality, merging luxury with a science-based approach to longevity. As they continue to roll out Longevity Clubs and Hotels in global destinations, they’re not just building places to stay — they’re building a wellness movement that has the potential to redefine how we live and travel.
Final Thoughts
Sam Nazarian and Tony Robbins’ Longevity Clubs and Hotels represent a significant shift in the hospitality industry, reflecting the growing demand for wellness experiences that are not only luxurious but also rooted in health science. This innovative approach to wellness tourism could have a lasting impact, attracting travelers from around the world who are seeking a life of enhanced health, happiness, and longevity.
The Estate by sbe
In September 2024, hospitality entrepreneur Sam Nazarian and motivational speaker Tony Robbins announced the launch of The Estate, a luxury hospitality brand focused on wellness, longevity, and preventive medicine. This initiative aims to integrate advanced health diagnostics and treatments within a luxury hotel setting, catering to the growing demand for health-conscious travel experiences.
Key Features of The Estate:
- Comprehensive Wellness Services: In partnership with Fountain Life, The Estate will offer advanced diagnostic tools, including full-body MRI scans, AI-enabled coronary CT scans, genome sequencing, and advanced blood diagnostics. These services are designed to detect and prevent diseases, promoting overall health and longevity.
Travel Weekly
- Luxury Accommodations: The Estate plans to develop 15 hotels and residences by 2030, with initial locations in St. Kitts, the United Kingdom, northern Italy, and Montreux, Switzerland, slated to open in 2026. Each property will combine luxury amenities with state-of-the-art wellness facilities.
Travel Weekly
- Urban Longevity Centers: In addition to resort locations, The Estate intends to establish 10 urban preventive medicine and longevity centers by 2030. The first center is expected to open in Los Angeles at Century Plaza in the second half of 2025, providing accessible wellness services in major urban areas.
Hotels Magazine
This venture reflects a broader trend in the hospitality industry, where luxury hotels are increasingly incorporating wellness and preventive health services to meet the evolving preferences of health-conscious travelers. The Estate aims to set a new standard by seamlessly integrating luxury hospitality with cutting-edge health and wellness offerings.
For more information, visit The Estate's official website:
