This story makes me a little sad. I like vodka.
A Web site entitled the End of Vodka (theendofvodka.com), hosted by the makers of an açaí-flavored liqueur called VeeV, spitefully depicts vodka drinkers as “vodka bots” — like the suited hedge-fund type, animated on the site, chanting “models and bottles,” or the miniskirted blonde who bubbles “girls’ night out!”
The “tofu of the bar” — as Paul Clarke, a cocktail blogger, calls vodka — appears to be losing its once-mighty cachet (if not, however, its dominant market share). An instant relic, perhaps, of the dissipated boom times (Trump vodka, anyone? … Anyone?). Or maybe a victim of America’s savvier taste buds. To hear some people talk, either way, it’s time to consign vodka to the same mock-worthy bin as white zinfandel, and be done with it.
Well, what do you think? Are the glory days of vodka over with?
Read the rest of this NY Times story here.
This article appears in Apr 28 – May 5, 2009.
