William C. Talen, a.k.a. "Reverend Billy, a performance artist and activist, is not only in charge of the fictional Church of Stop Shopping, he's running for mayor of New York City.
Reverend Billy, who grew up in the Midwest and arrived in New York from San Francisco in 1994, has long been known for his colorful street-theater tirades on what he sees as corporate intrusions on American life. He was arrested during a protest in Union Square in 2007 and that year was the subject of the documentary What Would Jesus Buy?
Read the rest of this New York Times article here.