Looks only get you so far

Society rewards the beautiful people. This may not be fair, but it’s the real world. A 5’5″ 115 lb, flowing haired cover girl like my friend Tiffany can get by more than a 5’2″, 165 lb female. Additionally, a 6’2″, 224 lb athletic, handsome guy like Gerard Butler will be granted far more leeway than a 5’7″ frumpy one. It isn’t right, but it’s the real world.

All this being said, there are limits to this. Regardless of physical attractiveness, people must have more to offer than looks. There’s nothing appealing about ignorance. “I don’t know” can’t be the answer to every topic of conversation of relevance you’re introduced to. People enjoy intelligent conversations on a range of topics. Quite often, whether or not there is a second meeting, date, or interview is dependent upon your ability to carry on various conversations. The inability to carry on an intelligent conversation can only be overshadowed by good looks for so long. Eventually, even the most shallow of people are going to want to have SOME semblance of an intelligent conversation. When this can’t be accomplished, so begins the beginning of the end.

Take some time to watch something a little more provocative and thought -inspiring than American Idol and reality shows. Who knows, you may actually learn something you can actually use in an adult conversation.

Next, get to know as much as you can about not only your job, but your field in general. I’m often amazed by the questions I’m asked that people feel apply to my company that really don’t. But the more informed I am, and the more I’m able to answer their questions, the more confidence they have in me. It is never a bad thing to gain knowledge in as many areas as you possibly can. Knowledge is indeed power. This can result in more referrals, greater opportunities, and thus maximized success.

I strongly believe the cornerstone of success begins with image. The better your image, the better your chance of success. I hope you gained something that helps you improve your public persona. If you have any questions, please contact me.

William Wilson is a nationally respected men’s clothier and image consultant. His clients include professional athletes, CEOs, and corporations. His homepage is www.WilliamtheClothier.com. Follow William on Twitter: www.Twitter.com/theclothier.

This article appears in Jul 28 – Aug 4, 2009.