O.K., here's the rundown: Phelps smokes up, Kellogg's freaks out, the munchies are donated to the hungry and the boxes end up on Ebay. What did they think was going to happen?
We all know the story: incredible athlete and Olympian Michael Phelps gets caught taking a break with a bong thanks to a thoughtless facebook photo and next thing you know: media frenzy. While some where quick to point out the ridiculousness of the fiasco, others, like Kellogg's, decided that overreacting was definitely the way to go, announcing that they would not be renewing Phelps' hefty endorsement contract. Bad for Phelps (who has gotten a lot less flack for doing something far worse), silly of Kellogg's, but, apparently, good for a food bank in San Francisco.... congratulations Kellogg's, the boxes you were so foolishly embarrassed by are now on their way to becoming collector's items.
Read the rest of this AlterNet.Org article here.