Friday, July 17, 2009

Red Bull Energy Shot: A load of bull

Posted By on Fri, Jul 17, 2009 at 2:53 PM

The Red Bull Shot
The Red Bull Shot

Red Bull recently released its latest creation to the growing energy drink market: The Red Bull Shot.

The 2 oz. concentrated version of the original looks to compete with other, new alternatives to energy drinks such as "5-Hour Energy." The plastic bottle is around the same size, and with its lack of carbonation, contains that same syrupy, medicinal tastes.

Red Bull Energy Shot also costs more at than its original cousin. At $2.79 a pop (compared to $2 per 8oz. can), the Shot will seem hardly worth the money.

As for the lasting energy? The Shot contains 80mgs of caffeine, the exact same amount as the original. The only people who might benefit from this new marketing ploy are those who don't have time to chug 8oz. bottle and need the 2oz. alternative.

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