Tuesday, December 9, 2008

New text message: Sale at Wal-Mart!

Posted By on Tue, Dec 9, 2008 at 11:10 AM

Retailers are taking a hint from Barack Obama's successful campaign — they're utilizing a digital strategy even more this holiday season.

According to a story from The Wall Street Journal, stores like Wal-Mart, Target and online retailers like Buy.com are utilizing text messages, Twitter and mobile applications to reach its customers more than ever before.

Sears has even released a new mobile Web site called Sears2Go, where customers can make credit-card purchases directly from their phones.

Will all of this digital ingenuity help though? Cyber Monday sales did rise 15 percent from last year ...

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