Wednesday, January 14, 2009

What is it about American Apparel?

Posted By on Wed, Jan 14, 2009 at 9:00 AM

If you look on the back cover of this week's Creative Loafing, you'll see a full-page ad for American Apparel. Everyone seems to love American Apparel. In fact, that is so much the case that while its competitors were reporting double-digit declines in sales, AA actually managed to pull out a gain of 3 percent, which is pretty unheard of right now with the recession. In fact, U.S. retailers are expected to begin a wave of post-holiday bankruptcy filings.

But I digress.

Why is it that American Apparel was able to make money last year when many retailers dropped in sales? Why is it that this retail chain was able to open up 81 more stores last year? Is it because of the simplistic-styled clothing choices offered in every basic solid color you can imagine? Is it because the clothing is all produced domestically in Los Angeles? Is it because the ads are easy on the eyes?

Hmm. What do you think?

American Apparel

SouthPark: 4400 Sharon Road, Unit R3 (By Dillard's). 704-365-4344

SouthEnd: 1504 Camden Road, Ste. 300. 704-342-6040

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