Tuesday, May 26, 2009

Drink up while you shop up

Posted By on Tue, May 26, 2009 at 11:00 AM

Retailers are getting quite innovative nowadays. Hey, anything to boost the economy, no?

By offering in-store drinks, a growing number of retailers are trying to get men to shop more like women, who often linger and browse, buy items on impulse, and return time and again to a favorite store. The recession is driving stores to search for anything that gives them even a small edge over rivals. And generally slower traffic gives sales staff more time to offer drinks and talk with shoppers.

Read the full story from WSJ.com.

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