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Tuesday, May 26, 2009
News Drink up while you shop up
Posted By Kimberly Lawson on Tue, May 26, 2009 at 11:00 AM
Retailers are getting quite innovative nowadays. Hey, anything to boost the economy, no?
By offering in-store drinks, a growing number of retailers are trying to get men to shop more like women, who often linger and browse, buy items on impulse, and return time and again to a favorite store. The recession is driving stores to search for anything that gives them even a small edge over rivals. And generally slower traffic gives sales staff more time to offer drinks and talk with shoppers.
Read the full story from WSJ.com.
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