Tuesday, June 2, 2009

Astronauts star in Louis Vuitton ad

Posted By on Tue, Jun 2, 2009 at 10:02 AM


Ol' Louis is taking its advertising campaign out of this world.

From WWD.com:

Louis Vuitton takes its travel theme “to infinity and beyond” in its latest “Core Values” campaign underlining its travel roots:

The campaign features astronauts Buzz Aldrin, Jim Lovell and Sally Ride, marking the 40th anniversary of “One giant leap for mankind.” The image by Annie Leibovitz of the trio in a battered vintage pickup truck, gazing at the moon from the California desert, is slated to appear in a range of international magazine titles in July.

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