Tuesday, June 23, 2009

Dolce & Gabbana slash prices

Posted By on Tue, Jun 23, 2009 at 10:50 AM

Finally, some good is coming out of this recession. The good folks with Dolce & Gabbana have realized that if they want to stay in the luxury goods business, they need to make their stuff a little more affordable.

Alas, don't get your hopes up too much. They're only cutting prices down by 10 to 20 percent.

After criticizing what they deemed untimely and unrealistic shipment schedules (think beefy wools in stores in July and wispy silks in November), the designers’ latest quest is to shave prices by between 10 and 20 percent while maintaining creativity and quality.

Evidence of the lower prices is seen in the following items: A pair of five-pocket jeans for spring will sell for $450 (for spring 2009 they cost $695); a dress will cost $1,469, down from $2,295; a leather bomber jacket will be priced at $1,499, compared with $2,296, and an iconic stretch silk tulle corset dress will go to $3,589 from last year’s $5,200.

Read the rest of this story on WWD.com.

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