Tuesday, June 30, 2009

Time is of the essence

Posted By on Tue, Jun 30, 2009 at 11:06 AM


Clothes are obviously the most important aspect of your visual image (aside from conditioning). But I must warn you: Do not underestimate the value of a fine timepiece to your clients. High net worth professionals (and those aspiring to be) absolutely notice the small accouterments of your wardrobe.

Quite often, my clients compliment me on my choice of watch. Now, I have a large assortment of watches so, it sometimes becomes a game as to which watch I will wear for which meeting. But the point is, people pay attention. And fellas, I’m not just talking about in business. Ladies are into details, and a woman knows a nice watch when she sees it. Anyone can wear a nice outfit, but if you want to get a lady's attention, a nice watch is never a bad idea.

Now I’m not trying to get you to go out and spend a ton of money on a watch. It can be very pricey trying to shore up your watch game. Most people know the staples Rolex, Gucci, Movado, and Tag Heuer. These have been around a while. Look into a few of the other watches that may not be mentioned in the latest rap video, like Breitling, Raymond Weil, and Maurice Lacroix. The right people will recognize it.

When selecting a watch, make sure it matches your lifestyle and your career. Lately, I’ve been wearing my custom-made Breitling Bentley with a black face and diamonds on the bezel, and the numbers. This watch costs north of $15k, so it is definitely not your everyday person’s watch. But, this is appropriate for my industry, due to my clientele. They look for symbols of accomplishment. However, this may not go so well if you sell products to lower income clients. It may be seen as excessive and may give the impression you make a lot of money by cheating people out of theirs. In this instance, a Kenneth Cole or nice dress Fossil would be more than appropriate.

Whatever timepiece you decide to buy, just make sure it makes a statement. Furthermore, it makes a statement you can either back up, or maintain. Don’t buy a flashy watch if you’re shy and bashful. It will just draw more attention than you can handle. Sometimes less is more. You don’t have to have diamonds to have swagger. But you should have swagger if you buy diamonds. Get it? Until next time, God bless and dress well.

William Wilson is a nationally respected men’s clothier and image consultant. His clients include professional athletes, CEOs, and corporations. His homepage is www.WilliamtheClothier.com. Follow William on Twitter: www.Twitter.com/theclothier.

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