WWD.com is reporting that Beyoncé and Tina Knowles are planning to capitalize on the singer's alter ego and launch a junior apparel label in her name: Sasha Fierce for Deréon. The clothing line will be ready just in time for the back-to-school shopping season.
The collection, which is inspired by Beyoncés stage presence (she is on a world tour through November), includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. Positioned to sit alongside the companys Deréon junior label, which is similarly priced, the line has so far been picked up by department stores including Macys and Dillards and specialty stores Jimmy Jazz and Against All Odds.
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