Thursday, July 2, 2009

Beyoncé launches Sasha Fierce clothing line

Posted By on Thu, Jul 2, 2009 at 11:38 AM

click to enlarge knowleses_dereon02.jpg

WWD.com is reporting that Beyoncé and Tina Knowles are planning to capitalize on the singer's alter ego and launch a junior apparel label in her name: Sasha Fierce for Deréon. The clothing line will be ready just in time for the back-to-school shopping season.

The collection, which is inspired by Beyoncé’s stage presence (she is on a world tour through November), includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. Positioned to sit alongside the company’s Deréon junior label, which is similarly priced, the line has so far been picked up by department stores including Macy’s and Dillard’s and specialty stores Jimmy Jazz and Against All Odds.

Read the full story here.

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