Tuesday, July 20, 2010

Christmas shopping in July? I say no.

Posted By on Tue, Jul 20, 2010 at 11:47 AM

Last night my boyfriend mentioned to me that he wanted to start his Christmas shopping this week.

Christmas shopping? Excuse me, but Christmas shopping should be reserved for December, when it's freezing outside and the stores are crowded with people who bang their bags into you without apology.

OK, maybe I'm not helping my case. Either way, Christmas shopping in July just feels wrong to me, however economical it may be. I'm thinking about back-to-school shopping and summer sales right now, NOT what I'm going to put under the tree for my dad in December. I like to put off stress as long as possible.

But Toys 'R' Us and my boyfriend seem to be on the same wavelength, as the retailer has relaunched its "Christmas in July" sales event.

With only 164 shopping days left for Christmas and the back-to-school season almost around the corner, the toy retailer is resurrecting its “Christmas in July” sale, featuring discounts as steep as 50 percent on board games like Monopoly and Scrabble and items like Coby MP3 player.

The operator of Toys R Us, Babies R Us and FAO Schwarz stores held its “Christmas in July” sales event for the first time last year after many U.S. retailers posted 10 straight months of sales declines during the worst of the recession. Even Sears held wintry holiday-themed events last summer ahead of their back-to-school promotions.

This year, the Toys R Us sales event runs from July 18 through July 24. It comes as it takes on industry goliaths like Wal-Mart Stores, Amazon.com and Target, also trying to woo the nation’s youth with the latest gadgets.

Read the rest of this story on Reuters' Shop Talk.

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