Well, the day has finally come. Pura Vida Worldly Art has finally finished making its transition from Plaza Midwood to NoDa, opening up just in time for the first Friday of the month gallery crawl.
Yesterday, I stopped by the shop, which owner Teresa Hernandez tells me is the same retail square footage of the PM spot, sans the Gypsy Lounge, to see how things are looking for the grand opening tomorrow, Oct. 1. I'm happy to share that the energy is still as positive as ever, with brightly painted walls and all of the worldly, spiritual, artistic offerings we've come to expect of the store.
While some folks might be sad to hear that the new Pura Vida will not be offering coffee or live music anymore, there is a back patio that will be utilized for events, and the emphasis on culture, education and local art will still be strong as ever. The one thing that Hernandez hopes her shop will bring to the neighborhood is the opportunity to co-sponsor and work with the other businesses. "It's all about the neighborhood," she says.
She recognizes that some people are upset that Pura Vida moved out of Plaza Midwood after six years. But the way she looks at it, it was either she move to another location or go out of business in a few months.
Well, we're glad she chose to stick it out.
Pura Vida, now located at 3202-A N. Davidson St. next to Baku Gallery, will open tomorrow at 4 p.m. The shop is partnering with Charlotte on the Cheap and Amelie's French Bakery for a "Cheap Treat Crawl" for Northwest School of the Arts. The school will have a table set up outside the shop displaying students' artwork; wear a Charlotte on the Cheap tattoo into Pura Vida and receive a discount on purchases. In addition, wear the tattoo to Amelie's to get yourself a free treat.
Here are some more photos of the new location.