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Wednesday, September 1, 2010
Features / Events Show me the underwear at Brief!: A Fete for Fashion
Posted By Kimberly Lawson on Wed, Sep 1, 2010 at 1:59 PM
Twenty-five exquisite male models with chiseled bodies, wearing nothing but underwear? Ladies, we've hit the jackpot.
In a world where a lingerie and swimsuit fashion show usually means women paraded down a runway, advertising sexy and alluring, finally, the gods have smiled down upon us and brought Brief!: A Fete for Fashion back again for the second year in a row.
On Saturday, Oct. 2, Brief!, an underwear fashion show benefiting the Cystic Fibrosis Foundation, will take place at Extravaganza Depot. And the excitement is already building.
"People are coming out of the woodwork wanting to be a part of this event," says Dan Mauney, who came up with the idea for the chic event. "Models, vendors, suppliers, marketing companies — it's crazy."
Mauney, who is co-owner of Sloan and Step by Sloan boutiques, was inspired to help raise awareness of Cystic Fibrosis after he learned that Oliver, the son of friend and business partner Jill Pleune, was born with the life-threatening genetic disease. And so Brief! was born.
"It's men and underwear, it's for cystic fibrosis and we're back for the second year," Mauney gushes.
