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Wednesday, June 8, 2011
News TOMS unveils the new chapter
Posted By Cannon Miller on Wed, Jun 8, 2011 at 11:37 AM
The wait for the new chapter of TOMS is finally over.
Yesterday, June 7, stores around the world simultaneously unveiled the new TOMS product. At every location, the secret product was hidden inside a box that was 7 feet tall, 16 inches across and weighed 70 lbs.
The only unveil in North Carolina was held at Revolution, where crowds gathered wondering what could be in the box, no one had a clue.
As the unveiling time grew closer, the TOMS representatives pressed play on a video where TOMS founder, Blake Mycoskie, came onto the screen and started explaining how the "One for One" idea would still apply to the new chapter.
That's when he said those three words everyone was waiting for: "Open the box."
As the TOMS representatives unlocked the tall box everyone in the room moved in closer to get a better look. Drumroll, please ... The new product is eyewear.
Just as with the shoe movement, when someone buys a pair of shoes, a person in need gets a pair as well, Mycoskie wanted to start a sight movement.
When a person purchases a pair of TOMS eyewear, someone will get their sight back by one of three ways, including sight-saving surgery, medical treatment or corrective lenses. This not only applies to children but also adults. The goal is to help people all around the world. The locations that TOMS is starting with are Nepal, Cambodia and Tibet.
The sunglasses are special because on the sides are three hand-painted stripes that each tell a different story. The first stripe represents you, the stripe on the tip represents the person you are helping and the middle stripe signifies TOMS and the bringing together of people.
TOMS eyeware is now available online and in some stores.
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