Wednesday, May 27, 2009

NASCAR Hall of Fame: We're in the home stretch

Posted By on Wed, May 27, 2009 at 12:00 PM

Which is confusing since they keep squawking about not having sponsors.

The NASCAR Hall of Fame is in the home stretch before its opening next year, but the museum’s business plan is stuck in neutral.

The new epicenter of the sport faces a sobering business environment, with sagging attendance at the track, diminishing sponsor interest and declining TV ratings presenting challenges at every turn.

It all has executives in the industry wondering how the hall of fame — now rising on College Street — will generate the sponsorship revenue it expects and questioning whether the attraction will draw the projected 831,000 visitors in year one.

Read more from The Charlotte Business Journal.

From WCNC Channel 36:

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