Well, the day has finally come. Pura Vida Worldly Art has finally finished making its transition from Plaza Midwood to NoDa, opening up just in time for the first Friday of the month gallery crawl.
Yesterday, I stopped by the shop, which owner Teresa Hernandez tells me is the same retail square footage of the PM spot, sans the Gypsy Lounge, to see how things are looking for the grand opening tomorrow, Oct. 1. I'm happy to share that the energy is still as positive as ever, with brightly painted walls and all of the worldly, spiritual, artistic offerings we've come to expect of the store.
While some folks might be sad to hear that the new Pura Vida will not be offering coffee or live music anymore, there is a back patio that will be utilized for events, and the emphasis on culture, education and local art will still be strong as ever. The one thing that Hernandez hopes her shop will bring to the neighborhood is the opportunity to co-sponsor and work with the other businesses. "It's all about the neighborhood," she says.
She recognizes that some people are upset that Pura Vida moved out of Plaza Midwood after six years. But the way she looks at it, it was either she move to another location or go out of business in a few months.
Well, we're glad she chose to stick it out.
Pura Vida, now located at 3202-A N. Davidson St. next to Baku Gallery, will open tomorrow at 4 p.m. The shop is partnering with Charlotte on the Cheap and Amelie's French Bakery for a "Cheap Treat Crawl" for Northwest School of the Arts. The school will have a table set up outside the shop displaying students' artwork; wear a Charlotte on the Cheap tattoo into Pura Vida and receive a discount on purchases. In addition, wear the tattoo to Amelie's to get yourself a free treat.
Here are some more photos of the new location.
With the finale of Charlotte Fashion Week proving that Charlotte does have indeed a local fashion industry, I thought it was appropriate to interview a local Charlottean who has a lot to do and say about fashion, style and more.
Joey Hewell is a great asset to Charlottes local style scene as a man of many talents. Aside from owning J Studio, he also does makeup and styling, appears on the Fox News segment Fashion Friday and is starting a consulting boutique as a part of his current business at the salon. Read on to see what Hewell has to say about his love of fashion and the growing emphasis on fashion taking place in Charlotte.
Creative Loafing: How did you start off in the industry?
Joey Hewel: I actually started doing some modeling and signed with a few agencies, one of which was my mother agency in Charlotte. It was then when I realized that at every photo shoot, fashion show, etc., I was the one helping with the hair and the makeup, and thats when I decided that I wanted to be behind the scenes helping with the styling instead of in front of the camera.
Tell me about your new boutique and the clothes featured at this years Fashion Night Out.
The clothes I design and that were featured are vintage pieces that I modify and tweak for the everyday woman. The goal for the boutique is not to come in to the salon and buy a jumper off of a rack. Instead, its meant for clients who want to have a one-on-one consulting experience when clients are able to come to me with their tastes and style aspirations and I am able to consult them and help with wardrobe styling.
What is your style philosophy?
I believe it is so important for people to genuinely be themselves and express that through their style. What you wear, how you style your hair and so on is what reflects your attitude on life. When I see that someone has his or her own style (whether I like it or not) that, to me, is everything. Fashion isnt just a statement that says, Look at me! Its a reflection of who you are.
What do you feel Charlotte needs to become more fashionable?
Charlotte needs more confidence. As Fashions Night Out showed, we have a ton of creative people in Charlotte, including boutique owners, hair and makeup stylists, etc., who are pushing the boundaries and trying to create a name for Charlotte. The city needs everyday Charlotteans to be more confident in expressing themselves through fashion.
Keep your eyes on Hewell and his projects for we may just see him at Charlotte Fashion Week 2011.
Visit: J Studio at http://www.jstudiosouthend.com/ or call Joey 704-330-5757.
Photo by Jon Strayhorn/Media Arts Collective
Charlotte NC Fashion Week (CNCFW) concluded Saturday night at Founders Hall in Uptown, and the Queen Bee had the Queen City buzzing. Hip-hop icon Lil Kim was in Charlotte headlining events all weekend in promotion of her new hair salon.
While CNCFW was three days filled with workshops in the afternoon and fashion shows at night, as expected, Saturday nights event drew the largest crowd. Several hundred people filed into Founders Hall, which had been transformed into a perfect setup for a fashion show, complete with bright lights and a catwalk.
The purpose of the night was to put the spotlight on the featured designers: Foxx Skynz by Design, Jen Jessica S. Designs, Green Label Designs, Huckle and Gatsby, MEI Designs, Gini by Elizabeth, Bill Evans, and Alana B. Couture. And while many of these designers showcased lines that drew applause from the crowd, it was Lil Kim who most people left the event talking about.
After an hour-and-a-half reception, the fashion show was scheduled to begin at 8 p.m. But with lots of chaos going on behind the scenes as models were styled and dressed, and in the front of house additional chairs were brought out to seat guests, the show began at about 8:40.
About 15 minutes later, Lil Kim quietly arrived through a side entrance with entourage in tow. Much to the eyes delight, included in that entourage was actress Meagan Good. Also in the large group were Katrise Jones, Kims cousin and partner in their new Charlotte hair salon, Salon Se Swa; Meagans sister and fellow actress LaMyia Good; teenage R&B/pop group Lil Ms; a few of Kims family members and friends; and security guards.
Lil Kim and company were escorted to the back, where all the models, stylists, and designers were moving at the frantic pace thats needed so that a fashion show goes off smoothly on stage. But that didnt stop several of the participants from whipping out there camera phones. Lil Kim was ushered over to a corner to meet with her team and discuss last-minute details of the presentation of her clothing line, 24/7 Star: Goddess Collection, onto the runway.
While the fashion show went on, Lil Kim never made it to her reserved, front-row seat. After a brief intermission, the show resumed with two more designers presenting their lines, and then 24/7 Star: Goddess Collection went up. Event host Erica Bryant (of WSOC) introduced the line as being Lil Kims and you could see the audience perk up and become more attentive. Such the way it is, a celebrity-backed clothing line garners more attention than one created by more-established but lesser-known designers.
Putting on a fashion show is never easy. Between designers, models, makeup artists, hair stylists, lights and cameras, it takes a lot of work to finally get to action. Putting on Charlotte NC Fashion Week is no exception. Plitzs Fashion Marketing Inc. put its best foot forward in organizing such a large fashion event in a city fairly new to fashion.
Seven designers were showcased in the finale of CNCFW on Saturday evening. Some designers were locals who have day jobs at places such as Bank of America and Scott Jaguar. Others were only a short drive away natives from Columbia, S.C. And one designer actually came all the way from Paris. In case you missed it, take a look at a few pieces from each designer here.
The opening line, Alana B. Couture Designs, included an assortment of short and long formal dresses. From ruffles and bright prints to solid black gowns, the line had a little bit of everything; the bright prints went slightly overboard but the solids were worn beautifully. The fit of the dresses was impeccable and the finale wedding dress was stunning, fitting the model as well as a custom-made dress should.
The show moved on to the self-taught French designer with her featured line, Jen Jessica S. Designs. The designs were made for both thin and curvy women, which was a relief from the typical one fit lines. The segment started with simple, neutral color designs focusing on clean lines. It then moved to pastels and on to bright colors and metallics. Unfortunately, as the designs became more unique (with sequin accents and neck collar accessories), they also started to look a bit costume-like (Its not Halloween yet!).
Courtesy of my handy dandy iPhone. Enjoy!
SACCHI Designs.
(Look for designer Denise Sparks at the end. Now her outfit is cute!)
Odelia's House of Style.
Republique Rouge.
In the fashion shows I've attended in my short time dealing with Charlotte's fashion and shopping scene, I've always found that the organizers usually save the best for last. The first designer showcased is usually the warm-up he or she has some decent designs, but nothing to really wow you. The line that will blow you away will always be the finale. But on day two, Sept. 24, of Charlotte NC Fashion Week, I didn't really find this to be the case.
The first line to parade down the runway at the Bank of America Urban Garden was SACCHI Designs, courtesy of Denise Sparks. Anna Kooiman described the line as "sophisticated and versatile" and I have to agree. The first few outfits boasted a True Blood, sexy vampire look, (if not the sexy vampire costume found at Red Door) with the bright red and all black, slim cuts. Throw in some polka dots (from the big, 1950s style dress to a baggy tube top with black glitter polka dots), a cowgirl outfit and, my favorite, an ornate, heavily ruffled white dress that screams Dracula's bride, and you've covered pretty much gone full circle.
Polka dots and vampire-esque outfits were definitely not seen in the line of Odelia Rouse. She believes "the less complicated, the better." Most of the outfits seen here were simple the cuts were clean and each outfit had a primary accent that drew your eye, whether it was the heart-shaped bust line or an off-the-shoulder sash. I do have to admit though that I appreciated her island dress the most: a green-tank top with ruffles and abstract, every-which-way patterns on the long skirt. My least favorite outfit? The fish-scale dress.
The 3rd annual Charlotte NC Fashion Week "strut its stuff" last night at the opening night of the weekend long event. The night began with a cocktail reception in the Bank of America Urban Garden ( a new eco-trendy spot in Charlotte) and followed with a fashion showcase from local boutiques. Take a look at what your Charlotte boutiques have to offer...
A skate inspired theme, urban & causal with a rebellious edge.
Sexy and trendy day & night wear, straight out of Cali.
Name: Joey Weaver
Occupation: Musician, Software developer
Spotted: Johnston YMCA
Rockin':
Shirt- Guess
Jeans- Express
Shoes- Puma
Messenger bag- Urban Outfitters
Fedora- Traded with another band member at a show
Style Philosophy: "One word ... Fedora."
Out of 35 entries, our very own Black Sheep Skate Shop (winner of CL's Best Shoe Store 2010) is one of seven finalists for the Mountain Dew Green Label Art Shop Series.
Again, let's support our local shop and get their art on a can of Mountain Dew. Go vote here ... voting ends Oct. 14.
Name: Scarlett Costas
Occupation: Recent graduate of Sarah Lawrence College, NY.
Spotted: NoDa
Rockin':
Shirt: American Apparel
Shorts: Urban Outfitters
Shoes: Top Shop
Necklace: Antique vendor in Brooklyn
Purse: Vintage store
Style philosophy: "It's kind of like walking out a door and realizing it's a window."