Mobile
Tuesday, February 12, 2008
News Playing oldies to attract younger listeners
Posted By John Grooms on Tue, Feb 12, 2008 at 3:18 PM
Radio station WNMX (106.1 The Mix) changed its format today, and I guess baby boomers are supposed to be happy because now the station is playing "oldies" of the 1960s and 70s.
If you're under 30, you may have never heard of, much less actually
Lately, though, even though WNMX was still programmed into my car radio, every time I punched in the station, they were playing junk from some kind of "Worst of the Seventies" format: Captain & Tennille and America, "Brandy (You're a Fine Girl)" and "Tie A Yellow Ribbon" -- all the artists and songs that made '70s radio torturous.
WNMX management said that by changing to an oldies format, they were looking for a younger demographic. How sad is that? For WNMX, baby boomers like me -- we who somehow often still think of ourselves as hip, even while we're limping from the pain of this particular day's "mystery ache" -- are the younger demographic.
Good luck to The Mix with the oldies format -- as long as they don't wind up like most oldies stations, playing the same 50 or so "classic rock" songs to death. Part of the appeal of that era's rock was its immense diversity and the humongous number of records produced at the time. Tap into that, WNMX, and you could win over real fans of the era's music.
Speaking of...
Latest in The CLog
More by John Grooms
-
Atlantic City's boardwalk suffers fate similar to Charlotte's 2
A storm destroyed the Queen City's own boardwalk almost 80 years ago
-
Now taking submissions for the third annual FILTERED photo contest
DEADLINE EXTENDED UNTIL SUNDAY!
-
Flintlocks firing and autopsies: A Q&A with Manifest Destiny artist Matthew Roberts
On the look of the book, creating the monsters and more.
