Could it be? All of those lame government-sponsored programs and commercials actually encourage experimentation?
Even when we ought to know better, we don't. "It takes about seven years," Grim writes, "for folks to realize what's wrong with any given drug. It slips away, only to return again as if it were new." I came of age professionally at a time when older journalists and editors were wrecking themselves on cocaine right and left; as a result, I still think of the drug as equal parts perilous and pathetic, as well as hopelessly uncool. My friend, no doubt, came up during a coke lull.By now, most informed people know that anti-drug education and P.R. campaigns directed at children don't work, but Grim has noted several studies indicating that they may actually foster experimentation. He sees the mini-boom in drug use among 10th graders in the late '90s as caused by a confluence of the "inner child" therapy boom exhorting parents to encourage children's curiosity and programs like D.A.R.E. (Drug Abuse Resistance Education), which inadvertently directed that curiosity toward exotic chemicals. Despite ample proof of its ineffectiveness, D.A.R.E. continues to be used in three-quarters of all American school districts on some 25 million children. (President Obama even proclaimed April 8 "National D.A.R.E. Day" in honor of the organization's "important work.") Grim thinks that D.A.R.E. and similarly wasteful programs persist simply because they relieve parents from the duty of having awkward (and possibly "hypocritical") conversations with their kids about drugs. Also because no one knows what else to do.
And, let's not forget all of the drugs we're pushed to take by pharmaceutical companies: