Ken and Meredith Williams of Georgia finally got a home loan, but it took a Youtube video and some creative social-media maneuvering to nudge Bank of America out of its sloth.
The couple had to draw attention to BofA’s nonchalant attitude and notorious all-around pokiness to get the bank to close on the loan, according to ThinkProgress. After waiting more than two months past the closing date a senior mortgage officer had given them, the Williamses created a music video that pokes fun at BofA, and launched a social-media campaign to give it some juice.
The bank’s own social-media team took note and finally gigged the loan people into action. The loan was closed on Dec. 16, but not before a boatload of folks had watched the video, which includes the charming lyrics, “Don’t let anybody tell you you’re too big to fail/Cause you belong in jail.”
Watch the video here: