Tuesday, May 7, 2013

Charmin to debut skid marks ad at Charlotte Motor Speedway

Posted By on Tue, May 7, 2013 at 4:20 PM

You gotta hand it to NASCAR lovers: They can tolerate quite a bit.

In which other sport are fans so dedicated they're willing to risk their lives - and the vitality of their skin - to sit under the sun for hours all to watch cars drive in circles.

All things considered, it should come as no surprise that a toilet paper company selected the Charlotte Motor Speedway to debut a new, slightly off-color advertisement.

According to sportsbusinessdaily.com, this month's Sprint All-Star Race and Coca-Cola 600 will feature billboard-size banners of the backside of white men's briefs with skid marks - tire skid marks, that is.

Charmin has signed a deal with Charlotte Motor Speedway to sponsor the two NASCAR events, and as part of the deal the Procter & Gamble toilet paper brand plans to hang banners outside the speedway and signs along pit road that tout Charmin Ultra Strong. The billboard-sized exterior banners will feature the backside of white, men's briefs with tire skid marks down them.

Let's hope the ads catch on. Anything's better than those damn giggling bears.

0704skidmarks.jpg

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