Wednesday, December 1, 2010

CD review: Black Eyed Peas' The Beginning

Posted By on Wed, Dec 1, 2010 at 2:43 PM


Black Eyed Peas

The Beginning

Nov. 30, 2010

The Deal: Quartet releases its latest club-ready album full of autotune.

The Good: Sometimes Fergie looks pretty hot. Sadly, there are no visuals on a CD.

The Bad: Where do I start on this one? The Black Eyed Peas sound like they've abandoned all sense of originality and have instead tried to put autotune on as much as possible. Fergie can sing, but they still put autotune on her voice?

The opening track, "The Time," is a Dirty Dancing throwback to "The Time of My Life." A couple of tracks later, they actually make a chorus out of the phrase "me love you long time."

The group used to make socially conscious music and offered a message. Now, they're simply trying to get asses moving in the club. It's sad, really. I don't know that I'd even consider most of these songs ready for radio. They're just terrible. "Love You Long Time" has a basic keyboard chord change with a simple techno beat behind it. I mean, did they even try for the new album?

"Someday" wins this album's award for repetition. It's clearly trying to take the place of "I Gotta Feeling."

Fergie has a chance to let her vocals go a bit on "Whenever," but that lyrically weak song is hiding among the rest of the crap contained within.

Many times, I would listen to a track and think, "Surely this has to be over soon" only to realize that it was maybe halfway done. ::SKIP::

The Verdict: The group used catchy choruses to win over the masses in the past, but I can't even say there's anything very catchy here. "The Time" will win the hearts of mindless Dirty Dancing fans, but that's about it. The quartet is better than this, but you'd never know it from this mindless blathering.

They should have spent less time on the road playing the same setlist over and over and more time in the studio. Get ready to suffer through this at the Super Bowl halftime in January.

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